Mullin
Scottsdale, Arizona · Est. 1994

Developing
with Purpose.

Real estate development rooted in the desert Southwest — building communities and legacies for over 30 years.

30+
Years in Operation
7+
Industries
1,200+
Sites
$1.6B
Commercial Real Estate
Before
The Original mullin360.com
mullin360.com
Old site
Key Issues
Generic WordPress Template
No custom design — off-the-shelf layout with zero brand distinction.
No Brand Identity
Inconsistent logo, no defined color palette or typography system.
Weak Value Proposition
Hero fails to communicate 30 years of expertise or portfolio scale.
No Stats or Social Proof
$1.6B CRE, 1,200+ sites, 30+ years — none surfaced above the fold.
No Projects Showcase
Work not presented in any compelling, browsable format.
No Clear CTAs
Contact buried in nav — no conversion-focused sections.
After
The Redesigned mullinv1.netlify.app
mullinv1.netlify.app
New site
What Changed
Premium Brand Identity
Forest green system, Cormorant Garamond display, DM Sans body — cohesive across every section.
Hero with Social Proof
Full-bleed Scottsdale photography with animated stats bar above the fold.
Projects Showcase
9 featured developments with full photography, categories, and locations.
Process + Values
"How We Work" (4 steps) and 6 Purpose Pillars build institutional credibility.
Expanded Team Section
Photo grid + full bios + new Mark Jackson (Dir. of Market Research) entry.
Conversion Architecture
"Let's Build Together" CTA, anchor nav, and footer with full link structure.
Mullin
What We Delivered

A full-scope redesign covering brand identity, content architecture, and user experience.

01
Brand Identity
New logo mark, forest green color system, Cormorant Garamond + DM Sans typography built around purpose.
02
Site Architecture
Restructured navigation, anchor-linked sections, and a logical content flow from hero to footer.
03
Visual Design
Dark-green hero with full-bleed photography, sage content sections, and a premium typographic hierarchy.
04
Content Strategy
Updated copy, 9-project showcase, expanded team bios, How We Work process, Purpose pillars, dedicated CTA.
Brand Identity

From Generic to Iconic

Before
old logo
→
After
new logo
New Color System — Forest Green Palette
Charcoal#102218
Deep#0A4A27
Green#0E6133
Soft#2C7A4B
Muted#7EA08A
Pale#DCE9E1
Mist#EEF3EF
White#FFFFFF
Typography:Cormorant Garamond — display, 300–600wt·DM Sans — body, 300–500wt
New Sections & FeaturesThe Redesigned Experience
Hero
01 · Full-Bleed Hero with Photography
About
02 · Stats Bar + Our Vision
Projects
03 · Featured Projects Grid
Philosophy
04 · How We Work
Values
05 · Six Purpose Pillars
Team
06 · Leadership Team
Footer
07 · CTA + Footer
Before vs. After

Side-by-Side Comparison

BeforeAfter
LogoGeneric M360 wordmark, inconsistent sizingNew custom mark — architectural icon + Mullin wordmark
Color PaletteWhite/grey, no defined brand colorsForest green system: #102218 → #0E6133 → #DCE9E1
TypographyDefault WordPress system fontsCormorant Garamond (display) + DM Sans (body)
Hero SectionPlain text on white with small imageFull-bleed Scottsdale photography with green overlay
Above-the-FoldCompany name and tagline only30+ yrs · $1.6B CRE · 1,200+ sites animated stats bar
PortfolioNo project showcase9 projects in image-led card grid with categories
Process / ValuesNot present4-step process + 6 Purpose Pillars with icons
Team SectionBasic headshots with short biosPhoto grid + full bios + new Mark Jackson entry
CTAContact link in navigation onlyDedicated "Let's Build Together" section + footer
Recommended Next StepsPhase 2 Roadmap
01
Domain Migration
Point mullin360.com to the new build. Ensure SSL, 301 redirects from old URLs, and Google Search Console re-indexing.
Priority: High
02
Projects Sub-Pages
Build individual project pages with full case studies, specs, and high-res photo galleries.
Priority: High
03
Contact Form Integration
Activate /contact with Netlify Forms, email forwarding, and optional CRM entry.
Priority: High
04
SEO Optimization
Add meta titles/descriptions, local business structured data, real estate schema, and sitemap.xml.
Priority: Medium
05
Analytics & Tracking
Install GA4 with goal tracking for form submissions, CTA clicks, and project page views.
Priority: Medium
06
Sub-Venture Co-Branding
Cross-link americanresortlife.com and azcollaborate.com within the Mullin design system.
Priority: Low
Project Timeline
Work Completed & Next Steps
01
Design Exploration
15 design versions created and explored
02
Version Selection
Best version selected from explorations
03
Site Review
Full review of selected design direction
04
Site Updates
Hero simplified · copy refined · 3 project updates · new team member · imagery refreshed
05
Brand Identity
Full design system developed and documented
In Progress
06
V2 Site Review
Reviewing current design with client
NOW
07
Site Updates #2
Second round feedback & refinements
This Friday
08
V3 Final Delivery
Final site delivered and ready for launch
Completed
In Progress
Upcoming

Thank You

for the opportunity to transform
your digital presence.

Live Preview:

mullinv1.netlify.app ↗

Ready for migration to mullin360.com upon final approval

mullinv1.netlify.app/brand-identity ↗ ↓ Download Design System
Redesign at a Glance
9
New Site Sections
9
Featured Projects
6
Purpose Pillars
4
Team Members
1
Unified Design System
← → arrow keys · swipe on mobile